Heavy Weight is a full-service music marketing agency and record label. We build data-driven campaigns across streaming, social and press that turn releases into cultural moments.
Trusted by labels, platforms & artists across MENA
Every campaign is measured against streams, saves, watch time and revenue — reported weekly, in plain language.
A selection of releases, tours and catalogues we have taken to market over the last two years.
A twelve-week rollout for an Egyptian trap record — three staggered singles, a TikTok sound seeded through 40 creators, and paid amplification behind the two hooks that broke first.
Editorial-first launch for a modern Arabic pop ballad. We built the press narrative around the artist’s Alexandria roots and secured premiere coverage across MENA music media.
Six-city summer run sold through geo-targeted paid media and creator partnerships, with dynamic retargeting tied directly to ticketing inventory.
We run the entire release machine in-house, so strategy, media, press and distribution never contradict each other.
“They treated our release like a product launch, not a post. Three weeks in we were on editorial playlists we had been pitching ourselves for two years.”
Send us the release, the date and the goal. We reply with a first-pass strategy within one business day — no pitch decks, no jargon.
