Heavy Weight is a full-service music marketing agency and record label. We build data-driven campaigns across streaming, social and press that turn releases into cultural moments.
Trusted by labels, platforms & artists across MENA
Every campaign is measured against streams, saves, watch time and revenue — reported weekly, in plain language.
A selection of releases, tours and catalogues we have taken to market over the last two years.
Led a 360° marketing campaign for Shahyn's "2007", introducing a fresh creative direction across TikTok, Instagram, YouTube, PR, and digital media. The campaign combined original content strategies that drove massive engagement across all platforms.
WAYYAK was conceived as a regional creator-led movement. Heavy Weight assembled a Levant-wide network of TikTok creators, music pages and entertainment communities to seed platform-native stories rooted in local culture. The campaign prioritized creator culture and cross-market dialogues, turning short-form moments into sustained regional conversations and building durable awareness for Noel Kharman across the Middle East and Levant.
For over three years Heavy Weight and Abo El Anwar have sustained an always-on partnership: albums, music videos, daily social management, ongoing digital advertising, PR, and catalog-first strategy. The focus is continuous visibility, measurable audience growth, artist development and catalog performance—turning releases into sustained career momentum rather than isolated moments.
We run the entire release machine in-house, so strategy, media, press and distribution never contradict each other.
Send us the release, the date and the goal. We reply with a first-pass strategy within one business day — no pitch decks, no jargon.
