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Campaigns with receipts.

Six recent projects, the strategy behind them and the numbers they produced. Every figure below comes from platform analytics, not estimates.

480M+
Streams generated
1,200+
Campaigns delivered
38
Countries reached
96%
Client retention
Shoubra Nights campaign for Kareem X
Album Campaign2025
Kareem X

Shoubra Nights

A twelve-week rollout for an Egyptian trap record — three staggered singles, a TikTok sound seeded through 40 creators, and paid amplification behind the two hooks that broke first.

62M
Streams
4.1M
TikTok videos reach
18x
Return on ad spend
  • Music Marketing
  • TikTok Marketing
  • Playlist Pitching
Layali campaign for Nour Halim
Single Launch2025
Nour Halim

Layali

Editorial-first launch for a modern Arabic pop ballad. We built the press narrative around the artist’s Alexandria roots and secured premiere coverage across MENA music media.

9
Editorial playlists
340K
First-week streams
27
Press features
  • PR Campaigns
  • Playlist Pitching
  • Digital Advertising
North Coast Tour campaign for Sahara Collective
Live & Ticketing2024
Sahara Collective

North Coast Tour

Six-city summer run sold through geo-targeted paid media and creator partnerships, with dynamic retargeting tied directly to ticketing inventory.

100%
Shows sold out
11.4K
Tickets sold
£E 62
Cost per ticket
  • Digital Advertising
  • Influencer Marketing
Catalogue Relaunch campaign for Nile Records
Distribution2024
Nile Records

Catalogue Relaunch

We re-delivered a 240-track back catalogue with corrected metadata, recovered Content ID revenue and rebuilt artist profiles across every major platform.

240
Tracks re-delivered
+214%
Royalty uplift
150+
Stores live
  • Music Distribution
  • Music Marketing
Sound of the City campaign for Maadi Boys
TikTok Campaign2025
Maadi Boys

Sound of the City

A single-hook challenge engineered for repeat use. The sound page became the campaign — organic creator adoption outpaced paid seeding within nine days.

86K
Videos created
210M
Total views
#3
Egypt viral chart
  • TikTok Marketing
  • Influencer Marketing
Analog Hearts campaign for The Delta Line
YouTube Growth2024
The Delta Line

Analog Hearts

Channel rebuild for an alternative four-piece: new thumbnail system, chaptered long-form uploads and pre-roll targeting against adjacent regional acts.

+680%
Watch time
124K
Subscribers gained
7.2M
Views
  • YouTube Promotion
  • Digital Advertising
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