Six recent projects, the strategy behind them and the numbers they produced. Every figure below comes from platform analytics, not estimates.
Led a 360° marketing campaign for Shahyn's "2007", introducing a fresh creative direction across TikTok, Instagram, YouTube, PR, and digital media. The campaign combined original content strategies that drove massive engagement across all platforms.
WAYYAK was conceived as a regional creator-led movement. Heavy Weight assembled a Levant-wide network of TikTok creators, music pages and entertainment communities to seed platform-native stories rooted in local culture. The campaign prioritized creator culture and cross-market dialogues, turning short-form moments into sustained regional conversations and building durable awareness for Noel Kharman across the Middle East and Levant.
For over three years Heavy Weight and Abo El Anwar have sustained an always-on partnership: albums, music videos, daily social management, ongoing digital advertising, PR, and catalog-first strategy. The focus is continuous visibility, measurable audience growth, artist development and catalog performance—turning releases into sustained career momentum rather than isolated moments.
Bringing A.L.A and FREEK together required market fluency. Heavy Weight crafted a Tunisia-first rollout—placements across leading Tunisian music pages, creator partnerships that honoured local culture, earned coverage in entertainment press, and regionally tuned platform campaigns. The collaboration translated cultural authenticity into sustained organic momentum across North Africa and the wider MENA.
intifada marked the rebirth of Mohab as Mond—a full artist transformation that reset identity, tone and audience expectations. The album launch anchored a brand repositioning supported by platform-specific marketing, PR and sustained social programming. Over four years this approach delivered long-term audience growth, five Top‑20 YouTube tracks and a TikTok top‑10 moment, establishing Mond as a durable, market-ready artist brand.
Instead of traditional promotion, we built TOFAN into the fabric of internet culture. Influencers became the story, TikTok became the stage, and creators worldwide turned the hook into their own moments. When the song started trending organically, the campaign wasn't ours anymore - it belonged to everyone sharing it.
Following an opening hit, Heavy Weight became Mousv’s exclusive marketing partner. Over four years we developed platform-tailored strategies—TikTok campaigns, Instagram activations, Facebook community growth, creator partnerships, PR and performance marketing—delivering 20+ trending releases and sustained audience growth. The focus: long-term artist development, catalog resilience and consistent visibility across every platform.
Send us the release, the date and the goal. We reply with a first-pass strategy within one business day — no pitch decks, no jargon.
