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About

Built in Cairo.
Built for artists.

Heavy Weight started because talented artists in Egypt kept losing to worse records with better marketing. We exist to close that gap.

Our story

We were fans before we were marketers.

Heavy Weight started with two friends who simply loved rap.

We weren't a company, marketers, or industry professionals—we were just fans. Most of our closest friends were making music, so naturally, we started helping them share their songs and reach more people. No contracts, no plans—just a group of friends supporting each other.

As we saw the impact of what we were doing, curiosity turned into passion. We spent the next year learning everything we could about music marketing, experimenting, learning, and growing with every release.

That's when Heavy Weight was born.

Even today, that feeling hasn't changed. Every artist we work with becomes part of our journey, not just another client. We celebrate the wins together, face the challenges together, and grow together.

Heavy Weight isn't just a company—it's a family built around music.

  1. 2019

    It all started with rap.

    Two friends, countless playlists, and a group of friends making music. We started by helping independent rappers promote their releases—simply because we believed in them.

  2. 2020

    Learning by doing

    Every release became a lesson. We explored music marketing, social media, paid advertising, and audience growth, building our experience one campaign at a time.

  3. 2021

    Heavy Weight was born

    What started as helping friends officially became Heavy Weight—a music marketing company built by music fans, for artists.

  4. Today

    Growing with every release

    From independent artists to labels, distributors, and entertainment brands, we continue helping music reach the right audience through strategy, creativity, and genuine passion.

What we stand for

Four rules we don’t break

  • Data over vibes

    Every decision traces back to a number: save rate, skip rate, cost per listener, watch time. If it does not move, we cut it.

  • Zero fake growth

    No bots, no purchased streams, no engagement farms. Only campaigns that survive platform scrutiny and build real fanbases.

  • Artist-first terms

    Transparent splits, clear reporting and contracts you can actually read. Your masters stay yours unless you choose otherwise.

  • Regional fluency

    We are from here. We know which sounds travel from Cairo to the Gulf, and which creators actually move a track.

270M+
Streams Generated
250+
Campaigns Delivered
10+
Countries Reached
50+
Artists & Brands Worked With

Trusted by labels, platforms & artists across MENA

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Work with us

Let’s put your record to work.

Send us the release, the date and the goal. We reply with a first-pass strategy within one business day — no pitch decks, no jargon.

New Cairo, Cairo, Egypt
Sunday – Thursday, 10:00 – 19:00 EET

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